Transforming website for Spanish-speaking demographic with user-centric redesign and optimization
About Clearlink
Clearlink is a digital marketing tech company based in Salt Lake City, with its primary service to deliver an intuitive customer journey for consumers to connect with brand partners in home services.
The value I contributed
- Redefined subbrand for top performing ATT Savings, and enhanced user experience for growing demographic.
- Articulated value of this segment, growing team to have a dedicated copywriter, developer, and project board.
- Expanded site by 20+ pages and implemented a design system in collaboration with Dev and CRO teams.
Scaling a site historically put on the back-burner.
How do we bring this website up to speed with its parent brand using limited resources? Our initial team of two took a proactive approach, learning new tools and collaborating with PPC, SEO and CRO strategists from other teams to influence design.
How we provided a tailored experience
- Built a web and mobile site guide and packaged assets for handoff with development, wireframing and prototyping large or information dense components.
- Tailored imagery to reflect the targeted demographic, provided clear and transparent pricing and requirements.
- Managed workload (landing pages, banners, print) from multiple teams–keeping in compliance with major brands such as Verizon, AT&T, and Dish.
Using imagery aligned with brand colors, environments and subjects that relate to audience. Defining hierarchy in typography.
Guide the consumer along by clarifying: Are these packages right for me? What can I do with your product?
Main takeaway: Empathise with your user
We used compliance not as a constraint to our messaging, but as an opportunity to communicate the true value of the services being offered. We wanted to do this in a way that fostered familiarity through language, and how we referenced the main brand in style and imagery.
Kendra is very innovative and always looking for new solutions and fresh ideas that can advance her knowledge to exceed our brand's expectations and goals.
Kendra is a clear communicator; she describes what she does and why in a concise manner and handles feedback with grace and poise.
Taylor Henrie
Senior Director Growth Marketing
What's it like working with me?
Kendra is very innovative and always looking for new solutions and fresh ideas that can advance her knowledge to exceed our brand's expectations and goals.
Kendra is a clear communicator; she describes what she does and why in a concise manner and handles feedback with grace and poise.
Taylor Henrie
Senior Director Growth Marketing
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