I design CMS websites that adapt to your bandwidth or toolkit

Constellation Mind Map Interactive constellation map with nodes that reveal connections when hovered or clicked.

I've seen what "move fast & break things💪💪💪" actually breaks

–it's people, mostly.
Misaligned teams might solve the wrong problems or create short-term fixes that increase technical debt over time. I work within your team's constraints and strengths to prioritize what to fix now, defer for long-term growth.

Swipe right to see work →
Web Design
Scaling an event-tech marketing website to empower content management and attract better quality leads
Illustration of Kendra speaking about strategy with a client in a remote setting
Proactive Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

Illustration of Kendra building the layout of a web page by moving components
Scalable Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development
Modular Development

No-code web tools & integrations

Editor-friendly CMS setups

Custom CSS/HTML

Performance optimization

Collaboration that clears roadblocks instead of creating them

"Kendra is a clear communicator; she describes what she does and why in a concise manner and handles feedback with grace and poise."

Taylor Henrie
Taylor Henrie
Senior Director Growth Marketing
Crafting practical design solutions for B2B, SaaS, nonprofits & entrepreneurs since 2013.
kendra.black13@gmail[.]com
CONNECT
© 2025 Designed by Kendra Black using Figma, Webflow & Claude.