Designing websites that don't just sit there.

Strategy-smart, SEO-sharp, CMS-friendly
Whether you're evolving your brand or reworking your CMS, I help teams build sites that scale with your team and connect with your audience—from structure to storytelling.
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Good for users. Even better for your team.

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Web Design
Scaling an event-tech marketing website to empower content management and attract better quality leads
Design System
Establishing trust in user experience for internal tools through expandable design systems and user flows.
Web Design
Providing reliable and malleable design support tailored toward community and non-profit strategy

Process isn’t one-size-fits-all.
Mine adapts to fit the problem.

Illustration of Kendra speaking about strategy with a client in a remote setting
Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

Illustration of Kendra building the layout of a web page by moving components
Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development
Development

No-code web tools & integrations

CMS implementation

Custom CSS/HTML

Performance optimization

Illustrations made by moi.

What others say when I’m not in the room.

"Kendra is a clear communicator; she describes what she does and why in a concise manner and handles feedback with grace and poise."

Taylor Henrie
Taylor Henrie
Senior Director Growth Marketing
Crafting practical design solutions for B2B, SaaS, nonprofits & entrepreneurs since 2013.
kendra.black13@gmail[.]com
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© 2025 Designed by Kendra Black using Figma & Webflow