Strategy that scales your site without slowing you down.

Wisdom is timing

The best user experiences happen when teams pull in the same direction.

I manage the strategy, structure, and scaling of marketing websites by bridging design, CMS, and SEO to cut roadblocks and keep sites aligned with business goals.

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Web Design

Scaling an event-tech marketing website to empower content management and attract better quality leads

Design System

Establishing trust in user experience for internal tools through expandable design systems and user flows.

Web Design

Providing reliable and malleable design support tailored toward community and non-profit strategy

Illustration of Kendra speaking about strategy with a client in a remote setting

Proactive Strategy

User research & analysis

Information architecture

Conversion rate optimization

Content strategy

Illustration of Kendra building the layout of a web page by moving components

Scalable Creative

Website, product & platform design

Design systems

Wireframe & prototyping

Visual design & brand identity

Illustration showing marketing team bring various elements of email, conversion, content together for development

Modular Development

No-code web tools & integrations

Editor-friendly CMS setups

Custom CSS/HTML

Performance optimization

Collaboration that clears roadblocks instead of creating them

"Working with Kendra is simply great: not only she is an enthusiastic and talented designer, but she is also very reliable. She cared for all the projects we worked on, whether big or small."

Cécile Bergmans

Senior Project Manager